Somebody visited your website last week and left without doing what they came to do. You have no record of it. They didn’t call to complain. They didn’t fill out the form because they couldn’t. Your analytics logged a visit and a bounce, same as a thousand others, and nobody at your company will […]
A website can look fine at first glance and still quietly lose people. Maybe the design feels a little dated, the message is too vague, or the site just does not make visitors feel confident enough to keep going. That matters because people decide fast whether a site feels credible, and those first impressions often […]
Why A Content Refresh Matters Content is never a “set it and forget it” endeavor. Content is an ever-evolving asset, and to maintain or improve its value, you must keep it relevant, accurate, and aligned with your audience’s needs. Refreshing your website’s content will have two benefits. First, as mentioned, it will keep […]
The structure of your website plays a crucial role in your online visibility and user experience. However, the intricacies of how website architecture impacts search engine optimization (SEO) are often overlooked. This article delves into a key aspect of SEO strategy: why search engines prefer a hierarchical website structure over flat structures. Understanding this can […]
Accessibility in a Digital World There are many reasons why we choose the colors we do when designing digitally. Colors, content, incentives, and calls to action for a brand all demand attention. Website visitors can prioritize all of that information with the aid of our color choices, which can also direct them to the key […]
We just had another conversation with a marketer about website hosting, so I thought this would be an excellent opportunity to go over some of the basics about website hosting and why you should give this aspect of your website a little consideration. Most of the time, web hosting is just an afterthought, but hosting […]
It’s no secret that online privacy is a big thing, and there are a lot of changes happening with privacy and online marketing. Google’s efforts to eliminate third-party cookies within their Chrome browser are coming into play by the end of 2023, which will impact many marketing strategies. In this article, we will look at […]
According to an article in Forbes, businesses rebuild their websites every 2 years, 7 months. That means if you’re reading this article, there’s a good chance that you are only a few months away from starting a new website project for your company. Before you start on your next website rebuild project, read on for […]
It’s Friday night, it’s been one of those weeks! You’re determined to shake it off for the weekend so you and your significant other go out to your favorite restaurant for dinner. You’ve been looking forward to this all week and you hardly have the patience for the car to be parked before you nearly […]
We’ve been doing website design and website development for over 20 years and there’s one thing that remains constant and that one thing is change. There’s not another industry, that I’m aware of, that changes as rapidly and as dramatically as digital marketing, generally or website design and development, specifically. According to Hubspot the average […]
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said: Never put off till tomorrow what you can do today. Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and […]
We have been, still are, and always will be proponents of developing a website in a manor that minimizes the number of times that you have to go through a website redesign process. In fact we even held a webinar on not wasting money on another website redesign. You can look at the recording of […]
