If you’ve been in marketing for more than a minute, you’ve heard the same two pieces of advice on a loop. Segment your list, and make your emails relevant. It’s not wrong. It’s just… tired. It’s the kind of guidance that sounds smart in a webinar and then falls apart the second you open your […]
In times of uncertainty, marketing leaders are forced to make difficult decisions. Budgets tighten, approval cycles stretch, and expectations from leadership often become more demanding. The pressure that comes with these conditions is real. Anyone who has managed a marketing team through a period of budget scrutiny understands that the instinct to pause work can […]
If you’ve worked in marketing or sales for any length of time, you know the tension that always seems to pop up: marketing is generating leads, but sales says, “they’re not ready yet.” On the flip side, marketing feels like they’re doing their job filling the funnel, but then watches those same leads stall or […]
Why A Content Refresh Matters Content is never a “set it and forget it” endeavor. Content is an ever-evolving asset, and to maintain or improve its value, you must keep it relevant, accurate, and aligned with your audience’s needs. Refreshing your website’s content will have two benefits. First, as mentioned, it will keep […]
Even after all of these years, many companies are still not getting the results from their social media efforts that they were hoping for when they began using social media, and a lot of the disappointment can be attributed to using this channel improperly. Using social media for marketing can be a bit of a […]
