Find Trust Gaps Quietly Costing You Leads
Download the Website Trust & Conversion Friction Audit to score the parts of your site that shape a first impression, messaging, proof, navigation, mobile experience, CTAs, and forms, then turn low scores into a prioritized action list.
What you get in the worksheet
- Score the trust and conversion fundamentals that shape a buyer’s first impression, from homepage clarity and proof quality to mobile usability, and build confidence.
- Compare your homepage, service pages, case studies, about page, blog content, landing pages, and contact path to see where the friction is.
- Turn weak scores into a practical action list with recommended next steps for the issues.
- Why it’s useful
Stop guessing what your website needs next
Most websites do not lose leads because of one dramatic problem. They lose them because small moments of hesitation stack up across messaging, proof, usability, and next steps. This worksheet helps you spot those moments, score them consistently, and decide what to fix first.
- See the site the way a first-time visitor sees it
- Align your team around what is actually creating hesitation
- Prioritize the fixes most likely to improve response
Who it is for
Built for teams responsible for website performance
- Marketing leaders who are refreshing their brand positioning or lead generation pages
- Growth teams that are trying to improve conversion without a full redesign
- Founders reviewing a site that looks fine but continues to underperform
Get the worksheet and find the friction faster
If your website is getting traffic but not enough engagement, this worksheet will help you find the potential trust gaps, weak proof, and next-step barriers that deserve attention first.
FAQ
How long does this take?
Most teams can complete a fast first pass in about 20-30 minutes and a deeper review in under an hour.
Do I need analytics or heatmaps to use it?
No. The worksheet is designed to evaluate the experience from a first-time visitor’s perspective.
Is this only useful if we are redesigning the site?
No. It is just as useful for tightening messaging, improving trust, or fixing weak conversion paths on an existing site.
What happens after I download it?
You will get the spreadsheet immediately via the email address that you provide.
