We’ve been talking about conversion rates and conversion rate optimization for a long time. Still, there is fresh evidence of a connection between high conversion rates and a good user experience (UX). First, let’s explore what a website conversion is. In reference to digital marketing, a conversion is too often thought of as only a […]
A survey that came out by Gartner revealed that marketing analytics is only influencing 53% of business and marketing decisions. This is a surprisingly low number based on the importance that data analytics can have on a marketing strategy. I continue to see the challenge in marketing departments and business offices: What is being measured […]
It’s no secret that online privacy is a big thing, and there are a lot of changes happening with privacy and online marketing. Google’s efforts to eliminate third-party cookies within their Chrome browser are coming into play by the end of 2023, which will impact many marketing strategies. In this article, we will look at […]
According to an article in Forbes, businesses rebuild their websites every 2 years, 7 months. That means if you’re reading this article, there’s a good chance that you are only a few months away from starting a new website project for your company. Before you start on your next website rebuild project, read on for […]
Businesses invest in web development to create an online space. Digital marketing has transformed those spaces into virtual stores and hubs for information. Your website is the launchpad for marketing campaigns and houses multiple forms of content. What happens when your site is up and running? How do you know how much traffic is coming […]
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said: Never put off till tomorrow what you can do today. Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and […]
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All of a sudden we were able to provide clients with data showing how many people visited their website, where they came from, what content they […]
We have been, still are, and always will be proponents of developing a website in a manor that minimizes the number of times that you have to go through a website redesign process. In fact we even held a webinar on not wasting money on another website redesign. You can look at the recording of […]
Last week we put on a webinar on how to pivot your business’s marketing effort to be more digitally focused. It’s no secret that COVID-19 has dramatically changed the way that both business buyers and consumers are purchasing products and services. You can watch the webinar here, or continue reading this post as we highlight […]
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]
Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you’ll hear today from your marketing agency is “engagement.” But what exactly is engagement, and how do you know if you’re getting any? Just like almost everything in the world […]
In our last blog post we talked about the changes Google is making to their search engine results (SERP) and how those changes are affecting a lot of people’s website listings. It’s becoming a huge thing, and the potential impact could have a devastating impact on your business. As we discussed in that last blog […]
