Businesses invest in web development to create an online space. Digital marketing has transformed those spaces into virtual stores and hubs for information. Your website is the launchpad for marketing campaigns and houses multiple forms of content. What happens when your site is up and running? How do you know how much traffic is coming […]
What are the digital marketing trends for 2022? That is a question that gets asked every year at this time. With digital marketing, two areas change on a rapid basis, the technology layer of digital marketing, and then how to use the technology. Take Facebook as an example. Not only has their technology changed dramatically […]
It’s Friday night, it’s been one of those weeks! You’re determined to shake it off for the weekend so you and your significant other go out to your favorite restaurant for dinner. You’ve been looking forward to this all week and you hardly have the patience for the car to be parked before you nearly […]
Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A familiar business axiom is that as a business, you’re either growing or shrinking. There is no neutral. If we subscribe to this belief, then your customer acquisition strategy is the lifeblood of your company or […]
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their CAC than ever before. For […]
Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you’re only going to be generating numbers. Let me explain. Lead nurturing is required to continue the marketing conversation while the prospective customer is going through their buying cycle. The […]
Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is changing the marketing funnel. According […]
What Are Click Through Rates Let’s begin by defining exactly what a click through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click through rate definition, according to Google is a ratio that shows how often people who […]
To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century! And there’s no industry that’s felt the seismic shift in marketing more than the B2B sector of businesses. If your company is in the B2B space, historically, your primary marketing expenditure was events. For B2B companies, trade […]
“Search ranking is no longer something that you have to worry about”. Yup, that’s the title of an article that I just ran across! I can’t help but to feel that this has to be the worse advice that anyone could possibly give. I have to wonder if people are writing articles like this one, […]
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said: Never put off till tomorrow what you can do today. Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and […]
B2B marketing is tough! As you know, there are countless ways to market your products and solutions and you’ve probably tried most of them with varying degrees of success. The b2b buying process can often times be extremely complex and in today’s market, it involves more and more people with a variety of perspectives, concerns, […]
