It’s no secret that consumer behaviors have changed dramatically over the past couple years. But, as a marketer or business owner you need to figure out how these behaviors have changed and what those changes mean for you. It’s important to understand these changes so that you can adjust your marketing strategies to fit the […]
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]
The current situation with the economy is well documented, and theories on how we got here abound. My objective with this article is not to echo any of that information. Instead, this article is an offshoot of conversations that our marketing agency has been having recently about how to offer solid marketing advice to our […]
Gone are the days when the number of unique visitors to your website was the most important metric to follow. One of the most common words that you’ll hear today from your marketing agency is “engagement.” But what exactly is engagement, and how do you know if you’re getting any? Just like almost everything in the world […]
As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]
We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]
