As we know it, paid, targeted advertising is becoming a thing of the past. The value of a product now goes side-by-side with human stories and building trust towards the company. Empathy is now one of the most important parts of a successful marketing campaign, which means that age and location demographics won’t be enough. […]
30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C or if you’re working for […]
As marketers we know that it’s almost impossible to keep up with all of the channels that are available, however Google My Business is a channel that is worth your attention. We wanted to take a quick minute to highlight a features that Google has available that probably doesn’t get enough visibility. The feature is […]
30 Second Summary User Experience (UX) is a ranking signal for SEO and the metrics are: Mobile Friendliness Safe Browsing HTTPS Intrusive Interstitials Now Google is getting ready to release it’s latest UX ranking signals: Web Core Vitals Loading Interactivity Visual Stability Google’s been telling us for a while that they’re looking at the user […]
30 Second Summary Marketing has never been more important then it is today. Marketing ROI must be evaluated by having clear objectives for marketing activities. Digital marketing’s ability to measure results must be in everyone’s marketing strategy. At no point in recent memory has marketing played such a critical role in a company’s survival, then […]
30 Second Summary Building trust online with your customers will never be more important than right now. Trust is what binds company/customer relationships. Build trust by: being consistent, personable, and responsive. Without Trust There Is No Loyalty Building trust online with your customers will never be more important than right now. McKinsey Company published an […]
30 Second Summary Buyers Now Dictate The Buying Process. Provide the prospective buyer with the proper quantity and quality of information so that these potential buyers can gather the information they need in the earlier stages of their buying process. Lead scoring, when parred with marketing automation, makes an extremely useful tool that will deliver […]
30 Second Summary To keep your customer loyalty and trust, connect with them immediately to keep them updated to plan for the future with them in mind. Continue messaging everywhere you already do, because that’s where they already are – website, email, social, etc. The more you communicate, the better off you are your customers […]
Question number one that you’re probably having is “should I continue my marketing plans, in this environment.” Based on the fact that we are a marketing agency, my answer may seem biased, but we advocate for continuing to keep a market presence. However, we also recommend a re-evaluation of your strategy. Consider what the market […]
B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months! If your company isn’t keeping up with these B2B Lead Generation changes, then there’s a high chance that your lead generation efforts, and […]
It’s no secret that consumer behaviors have changed dramatically over the past couple years. But, as a marketer or business owner you need to figure out how these behaviors have changed and what those changes mean for you. It’s important to understand these changes so that you can adjust your marketing strategies to fit the […]
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]
