The Decline of Traditional SEO Tactics The shift in how users interact with search results isn’t just a nudge for marketers to adjust their tactics, it’s a full-scale change in the rules of the game. Traditional SEO, built on the idea that search engines serve as gateways to websites, is quickly losing ground. Today’s SERPs […]
Peter Drucker famously said, “the true purpose of a business is to create and keep a customer.” Most businesses are intent on the previous and oblivious about the latter, which begs the question, why? There are plenty of reasons to reverse this modern-day thought process completely: Acquiring a new customer can cost a company 5X […]
According to the Chief Marketing Officer’s survey data, it is apparent that mobile marketing is more important today than it’s ever been. The average consumer in the US spends about three and a half hours on a mobile device, with projections increasing this usage to well over 4 hours a day in the next year […]
It’s been a while since we first heard about Google’s decision to switch to a Mobile-First Indexing. Since that first announcement, there have been several actions taken, and clarifications were given on what this mobile-first index is along with how and when it is all going to happen. In this post, we’re going to review […]
