As we know it, paid, targeted advertising is becoming a thing of the past. The value of a product now goes side-by-side with human stories and building trust towards the company. Empathy is now one of the most important parts of a successful marketing campaign, which means that age and location demographics won’t be enough. […]
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All of a sudden we were able to provide clients with data showing how many people visited their website, where they came from, what content they […]
30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C or if you’re working for […]
As marketers we know that it’s almost impossible to keep up with all of the channels that are available, however Google My Business is a channel that is worth your attention. We wanted to take a quick minute to highlight a features that Google has available that probably doesn’t get enough visibility. The feature is […]
30 Second Summary Marketing has never been more important then it is today. Marketing ROI must be evaluated by having clear objectives for marketing activities. Digital marketing’s ability to measure results must be in everyone’s marketing strategy. At no point in recent memory has marketing played such a critical role in a company’s survival, then […]
We have been, still are, and always will be proponents of developing a website in a manor that minimizes the number of times that you have to go through a website redesign process. In fact we even held a webinar on not wasting money on another website redesign. You can look at the recording of […]
30 Second Summary Building trust online with your customers will never be more important than right now. Trust is what binds company/customer relationships. Build trust by: being consistent, personable, and responsive. Without Trust There Is No Loyalty Building trust online with your customers will never be more important than right now. McKinsey Company published an […]
30 Second Summary Buyers Now Dictate The Buying Process. Provide the prospective buyer with the proper quantity and quality of information so that these potential buyers can gather the information they need in the earlier stages of their buying process. Lead scoring, when parred with marketing automation, makes an extremely useful tool that will deliver […]
30 Second Summary Realize that your customers aren’t consuming information the same as they did before. Protect your brand reputation, and take your customer service digital. Optimize your website in a manner your customers are comfortable. We hear this all the time; this is the new norm. This past year has indeed been a year […]
30 Second Summary It’s necessary to have a thorough understanding of what’s going on in your buyer’s minds when faced with a buying decision: be relevant and use all channels that make the most sense for your buyers. Your marketing goals are your business goals. Help your company succeed and be the Change Agent that […]
Last week we put on a webinar on how to pivot your business’s marketing effort to be more digitally focused. It’s no secret that COVID-19 has dramatically changed the way that both business buyers and consumers are purchasing products and services. You can watch the webinar here, or continue reading this post as we highlight […]
30 Second Summary Not all engagement is created equal. Meaningful engagement will look differently for every business so you’ll have to develop a model that makes sense for you. B2B marketing must contain a strategy that moves the buyer through their buying process with personalized content. For a b2b marketer engagement is the metric of […]
