We’ve been talking about conversion rates and conversion rate optimization for a long time. Still, there is fresh evidence of a connection between high conversion rates and a good user experience (UX). First, let’s explore what a website conversion is. In reference to digital marketing, a conversion is too often thought of as only a […]
A marketing plan for the upcoming year is essential to a company’s ability to meet its revenue and profit goals. However, the part of the marketing plan that doesn’t seem to be quite as obvious is the digital component of the marketing plan. With digital’s increased influence on both B2B buyers and B2C consumers, the […]
A successful digital marketing strategy is essential for businesses looking to expand their customer base and increase their sales. This comprehensive guide to creating a digital marketing plan for B2B companies provides step-by-step strategies that can be tailored to any industry. Ensuring you understand which online channels your buyer personas use is important to ensure […]
In this article, we’re going to review some of the more common digital marketing mistakes that you can avoid to save your company both time and money. Identifying potential mistakes in a digital marketing plan is essential as these mistakes can and will have repercussions across a company. These mistakes can show up in lack […]
It’s no secret that online privacy is a big thing, and there are a lot of changes happening with privacy and online marketing. Google’s efforts to eliminate third-party cookies within their Chrome browser are coming into play by the end of 2023, which will impact many marketing strategies. In this article, we will look at […]
There has never been such an accelerated shift in b2b marketing as what we’ve seen in the last two years. B2B buyers are quickly becoming frustrated with suppliers and, in many cases moving their business as a result of poor digital experiences. Companies adjusting their marketing strategies to adapt to the new digital experience that […]
Customer acquisition; the practice of bringing in new customers/clients that fit the ideal customer profile (ICP) for your company. A familiar business axiom is that as a business, you’re either growing or shrinking. There is no neutral. If we subscribe to this belief, then your customer acquisition strategy is the lifeblood of your company or […]
Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their CAC than ever before. For […]
Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you’re only going to be generating numbers. Let me explain. Lead nurturing is required to continue the marketing conversation while the prospective customer is going through their buying cycle. The […]
Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is changing the marketing funnel. According […]
What Are Click Through Rates Let’s begin by defining exactly what a click through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click through rate definition, according to Google is a ratio that shows how often people who […]
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said: Never put off till tomorrow what you can do today. Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and […]
