30 Second Summary Buyers Now Dictate The Buying Process. Provide the prospective buyer with the proper quantity and quality of information so that these potential buyers can gather the information they need in the earlier stages of their buying process. Lead scoring, when parred with marketing automation, makes an extremely useful tool that will deliver […]
30 Second Summary Realize that your customers aren’t consuming information the same as they did before. Protect your brand reputation, and take your customer service digital. Optimize your website in a manner your customers are comfortable. We hear this all the time; this is the new norm. This past year has indeed been a year […]
30 Second Summary It’s necessary to have a thorough understanding of what’s going on in your buyer’s minds when faced with a buying decision: be relevant and use all channels that make the most sense for your buyers. Your marketing goals are your business goals. Help your company succeed and be the Change Agent that […]
Last week we put on a webinar on how to pivot your business’s marketing effort to be more digitally focused. It’s no secret that COVID-19 has dramatically changed the way that both business buyers and consumers are purchasing products and services. You can watch the webinar here, or continue reading this post as we highlight […]
30 Second Summary Not all engagement is created equal. Meaningful engagement will look differently for every business so you’ll have to develop a model that makes sense for you. B2B marketing must contain a strategy that moves the buyer through their buying process with personalized content. For a b2b marketer engagement is the metric of […]
Question number one that you’re probably having is “should I continue my marketing plans, in this environment.” Based on the fact that we are a marketing agency, my answer may seem biased, but we advocate for continuing to keep a market presence. However, we also recommend a re-evaluation of your strategy. Consider what the market […]
B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months! If your company isn’t keeping up with these B2B Lead Generation changes, then there’s a high chance that your lead generation efforts, and […]
Over these past couple of months, your customer behaviors have dramatically changed, and the predictions are that your customers won’t be going back to their old behaviors. Your customers have been forced to make any non-essential purchases online. That means that they’ve had to research products and services online, compare solutions online, and determine what […]
The current situation with the economy is well documented, and theories on how we got here abound. My objective with this article is not to echo any of that information. Instead, this article is an offshoot of conversations that our marketing agency has been having recently about how to offer solid marketing advice to our […]
It’s been a while since we first heard about Google’s decision to switch to a Mobile-First Indexing. Since that first announcement, there have been several actions taken, and clarifications were given on what this mobile-first index is along with how and when it is all going to happen. In this post, we’re going to review […]
As of June of last year, for the first time, a majority of all browser-based searches on Google.com resulted in 0 clicks! This coming from search expert Rand Fishkin. This has nothing to do with algorithm changes; rather, it’s all about the way Google’s search engine results pages (SERP) are configured. More and more, you’re […]
We’ve been doing a lot of work with clients that are implementing an Account Based Marketing (ABM) strategy into their marketing plans. ABM is a great marketing strategy for B2B companies that want to get back to some basics in terms of both selling and marketing. ABM brings together both sales and marketing departments to […]
