Is your marketing goal really lead generation? Or, is your goal to get more customers? There is a difference, and without a lead nurturing strategy, you’re only going to be generating numbers. Let me explain. Lead nurturing is required to continue the marketing conversation while the prospective customer is going through their buying cycle. The […]
Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is changing the marketing funnel. According […]
What Are Click Through Rates Let’s begin by defining exactly what a click through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click through rate definition, according to Google is a ratio that shows how often people who […]
No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said: Never put off till tomorrow what you can do today. Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and […]
B2B marketing is tough! As you know, there are countless ways to market your products and solutions and you’ve probably tried most of them with varying degrees of success. The b2b buying process can often times be extremely complex and in today’s market, it involves more and more people with a variety of perspectives, concerns, […]
As we know it, paid, targeted advertising is becoming a thing of the past. The value of a product now goes side-by-side with human stories and building trust towards the company. Empathy is now one of the most important parts of a successful marketing campaign, which means that age and location demographics won’t be enough. […]
One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All of a sudden we were able to provide clients with data showing how many people visited their website, where they came from, what content they […]
30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C or if you’re working for […]
As marketers we know that it’s almost impossible to keep up with all of the channels that are available, however Google My Business is a channel that is worth your attention. We wanted to take a quick minute to highlight a features that Google has available that probably doesn’t get enough visibility. The feature is […]
30 Second Summary Marketing has never been more important then it is today. Marketing ROI must be evaluated by having clear objectives for marketing activities. Digital marketing’s ability to measure results must be in everyone’s marketing strategy. At no point in recent memory has marketing played such a critical role in a company’s survival, then […]
We have been, still are, and always will be proponents of developing a website in a manor that minimizes the number of times that you have to go through a website redesign process. In fact we even held a webinar on not wasting money on another website redesign. You can look at the recording of […]
30 Second Summary Building trust online with your customers will never be more important than right now. Trust is what binds company/customer relationships. Build trust by: being consistent, personable, and responsive. Without Trust There Is No Loyalty Building trust online with your customers will never be more important than right now. McKinsey Company published an […]
