Even after all of these years, many companies are still not getting the results from their social media efforts that they were hoping for when they began using social media, and a lot of the disappointment can be attributed to using this channel improperly. Using social media for marketing can be a bit of a […]
In today’s dynamic digital landscape, where social media is a pivotal force, engagement isn’t merely a buzzword—it’s the heartbeat of your brand’s online presence. Whether you’re representing a B2B (business-to-business) company targeting industry professionals or a B2C (business-to-consumer) brand reaching out to consumers, the ability to captivate your audience on social media can make or […]
In the ever-evolving world of marketing, one term has risen to prominence in recent years: multi-channel marketing. Understanding and mastering this concept can be the difference between stagnant growth and a thriving business. The definition of Multi-Channel Marketing: At its core, multi-channel marketing refers to the strategy of interacting with potential customers on various platforms […]
Let’s start exploring how zero-click marketing can affect a business. For this example, we’ll use a hypothetical company Espresso Express. Espresso Express is a locally-owned coffee shop that thrives on online marketing. They pride themselves on their SEO efforts, capitalizing on clicks from “coffee lovers looking for local businesses” and those “seeking knowledge about coffee […]
In this article, we’re going to review the components of a social media ROI strategy and then review an example of how a company ties its social media efforts directly to its business growth strategy. Measuring social media ROI is essential for companies because it provides valuable insights into the effectiveness of their marketing efforts […]
With the speed of change within social media platforms, having a strategy for using the various social media platforms within your marketing efforts is vital for success. Consider that in 2023 TikTok will become the third social media platform to surpass 100 million users in the US, according to eMarketer. The photo-sharing app BeReal which […]
A recent white paper I ran across took a little different twist on how B2B companies and salespeople can use social media to generate more sales leads, that I thought was pretty interesting. The strategy is called social selling. No, this is not social media marketing. Social selling is using both marketing and sales strategies […]
