Turning Industry Expertise into Educational Influence

The Landfill Group is a leader in landfill gas-to-energy innovation—transforming waste into renewable energy sources that power communities across the U.S. As their work expanded, they wanted a platform to share knowledge, highlight advancements, and educate stakeholders on the rapidly evolving renewable natural gas (RNG) industry.

3Sixty Agency partnered with The Landfill Group to develop and manage a branded podcast series that positions them as thought leaders within the renewable energy sector. The goal: to humanize complex technical work, amplify their voice across digital platforms, and create a content engine that drives engagement through both audio and video storytelling.

Our Approach

We began by defining a content strategy centered on education through conversation—bridging technical expertise with accessible storytelling. Working closely with The Landfill Group’s leadership, we identified core themes that would resonate with energy professionals, partners, and policymakers, such as innovation in methane capture, sustainability economics, and the future of landfill gas utilization.

From there, 3Sixty managed every stage of production:

• Podcast Branding & Identity: Developed the podcast name, logo, and visual system to align with The Landfill Group’s corporate brand while standing on its own as a content platform.
• Audio & Video Production: Produced high-quality recordings, integrating multi-camera video to maximize distribution potential across YouTube, LinkedIn, and other channels.
• Content Planning & Promotion: Built a release schedule and promotional workflow that connects podcast content to ongoing marketing campaigns, thought leadership pieces, and recruitment efforts.

Studies show that 74% of B2B decision-makers listen to podcasts weekly, and 54% report that branded podcasts make them more likely to engage with the company.

The Solution

The result is The Landfill Group Podcast—a dynamic platform that blends education, transparency, and advocacy for sustainable energy innovation. Each episode features conversations with internal experts, engineers, and industry partners, offering authentic insight into the challenges and opportunities of landfill gas recovery and renewable energy production.

The show’s dual-format delivery—audio and video—was designed to maximize reach and accessibility. The visual production elevates brand perception, while the podcast format establishes a consistent cadence of thought leadership content that strengthens relationships with stakeholders and reinforces industry credibility.

Results & Impact

The podcast has quickly become a cornerstone of The Landfill Group’s marketing ecosystem—enhancing visibility, strengthening reputation, and providing a scalable framework for future educational outreach.

Key outcomes include:

• Expanded reach through multi-platform distribution (Spotify, Apple Podcasts, YouTube, LinkedIn).
• Increased engagement from industry peers and partners.
• Stronger internal alignment around storytelling and communication strategy.

By transforming technical expertise into conversation, we helped The Landfill Group lead an industry dialogue—making renewable energy innovation accessible, engaging, and human.