Driving Sales Through Targeted Social Advertising

Hagopian World of Rugs is a long-established brand known for quality, craftsmanship, and design excellence. As part of their ongoing retail promotions, 3Sixty Agency partnered with Hagopian to develop a social media advertising strategy that could capture attention, communicate urgency, and drive traffic—both in-store and online—during key promotional periods.

Our objective was to create a digital campaign that combined strong visual appeal with audience precision. By leveraging Facebook’s targeting capabilities, we focused on engaging niche audiences most likely to convert, such as homeowners with an interest in interior design, home renovation, and luxury home goods.

Our Approach

We started by analyzing Hagopian’s existing customer base and campaign history to identify the audiences most responsive to their offers. With those insights, we crafted a series of Facebook ads designed to balance brand sophistication with promotional energy.

Each ad featured high-impact imagery of Hagopian’s signature rugs paired with concise, benefit-driven copy that highlighted the limited-time nature of the promotions. Messaging was strategically tailored to inspire immediate action—using urgency and value while maintaining the premium feel of the Hagopian brand.

We applied A/B testing across multiple ad sets to optimize performance variables such as headline length, image composition, and call-to-action phrasing.

Research shows that social media ads with time-sensitive offers can increase engagement rates by up to 32% when paired with personalized targeting.

The Solution

The final campaign delivered a cohesive series of ad variations optimized for different audience segments and devices. Visual consistency across placements—combined with refined audience targeting—ensured each promotion reached the right viewers at the right time.

3Sixty managed the full process, from creative concept and copywriting to campaign setup, optimization, and reporting. The use of dynamic ad formats allowed Hagopian’s promotions to refresh automatically with updated visuals, maintaining freshness throughout each promotional window.

Results & Impact

The campaign successfully drove increased web traffic, engagement, and in-store visits during promotional periods—demonstrating the power of strategic digital targeting paired with compelling creative execution.

Key outcomes included:

• Higher click-through and engagement rates compared to previous campaign benchmarks.
• Improved ad relevance scores through refined audience segmentation.
• Increased store awareness and measurable sales lift during campaign windows.

By aligning data-driven audience insights with creative that captures attention, we helped Hagopian transform routine promotions into digital moments that deliver measurable impact.