Great Lakes Bay Health Centers (GLBHC) provides accessible, compassionate care for thousands of patients across Michigan, helping individuals and families overcome health challenges and barriers to care. To showcase the real impact of their mission, GLBHC partnered with 3Sixty Agency to create an emotionally compelling video for their annual fundraising luncheon, an event designed to connect donors, community partners, and advocates to the heart of their work.
The video needed to do more than inform, it needed to move. It had to capture the organization’s spirit, highlight success stories, and inspire continued community investment.
Our Approach
We approached this project as both filmmakers and strategists. The goal was to create a narrative-driven piece that humanized healthcare through the voices of real patients, caregivers, and staff.
Our team worked closely with GLBHC leadership to identify stories that represented the breadth of their impact, from chronic illness management to community outreach and behavioral health services. Filming took place across multiple locations to authentically represent the diversity of both the patients and the communities served.
Every creative choice, from cinematography to music, was intentional. The pacing, tone, and imagery were designed to evoke empathy and hope, reinforcing the idea that access to healthcare changes lives.
Nonprofit videos that focus on personal stories are 3x more likely to drive donor engagement than those centered on data alone.
The Solution
The final video blended heartfelt testimonials, on-location footage, and powerful storytelling to create an authentic portrait of GLBHC’s mission in action. The narrative weaved together individual success stories with broader organizational impact, connecting the audience emotionally before transitioning into a clear call to support.
Delivered in both video and event-optimized formats, the piece served as a centerpiece of the luncheon and a long-term digital asset for ongoing outreach and community awareness.
Results & Impact
The video received an overwhelmingly positive response during the fundraising luncheon, helping GLBHC deepen donor engagement and communicate the life-changing impact of their programs.
Key outcomes included:
- Strengthened emotional connection between donors and the GLBHC mission.
- Increased engagement across digital platforms following the event.
- Continued use of the video in presentations, campaigns, and community events.
Great Lakes Bay Health Centers doesn’t just provide care, they change lives. Our role was to help them tell that story in a way that moves hearts and motivates action.
