Redefining the Digital Banking Experience
As one of Michigan’s leading credit unions, Dort Financial Credit Union has long been recognized for its community focus and customer-first approach. However, their website no longer reflected that modern, accessible experience. 3Sixty Agency was engaged to reimagine the digital platform—creating a more intuitive, contemporary site that enhances usability, strengthens brand perception, and supports the promotion of financial products.
Our Approach
We began by conducting a comprehensive audit of the existing site to understand user behavior, conversion barriers, and content flow. The insights were clear: members needed faster access to essential services, and prospective members needed clearer pathways to explore Dort’s offerings.
Our design team developed a clean, modern aesthetic with intuitive navigation and improved information hierarchy. Every decision—from color palette to typography—was made to enhance legibility, accessibility, and trust.
We also restructured content around key product categories (loans, savings, digital banking) to make financial products easier to discover and compare. Interactive tools and strategically placed calls-to-action help guide users toward account openings, applications, and educational content.
Research shows that 89% of consumers begin their financial research online before visiting a branch or applying for a product. Dort’s redesigned website positions them to capture those decisions at the earliest stage.
The Solution
The new dortonline.org combines functionality and brand personality—balancing modern aesthetics with the trustworthiness expected from a financial institution. The responsive framework ensures seamless experiences across devices, and integrated analytics give Dort’s team the visibility they need to measure engagement and conversion performance.
The site’s modular design also gives Dort Financial flexibility to evolve over time—allowing for easy content updates, product launches, and campaign integrations without developer intervention.
Results & Impact
The redesign immediately improved usability metrics and customer satisfaction, while supporting the marketing team’s ongoing efforts to promote new financial products.
Post-launch outcomes include:
- Increased time on site and page depth among new visitors.
- Significant reduction in navigation drop-offs.
- Streamlined content management processes for Dort’s internal marketing team.
Our goal was to create a digital experience that reflects Dort Financial’s mission—to make banking simple, accessible, and personal. The result is a website that not only looks modern but works intuitively for every member.
